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V.I.P. Petfoods Racing entered the Australian motor sport scene with a bang, when the team of Tony Quinn and Antone Sanders drove their 1979 BMW 323i Motorsport to a class and category win in the 1999 Targa Tasmania Rally.
Since then, V.I.P. Petfoods Racing has been a dominant force in Australian Motor Sport in tarmac rallies (Tony Quinn), V8 Supercars (Cameron Maclean), Carrera Cup (Tony Quinn, Marcus Marshall, Klark Quinn), Bathurst 24 hours (Tony Quinn, Marcus Marshall, Klark Quinn, Grant Denyer), V8 Brute Utes (Grant Denyer), Aussie Racing Legends (Klark Quinn) and Formula Fords (Kent Quinn).
V.I.P. is also the major sponsor of the V8 event of the year “V.I.P. Petfoods Main Event” at Eastern Creek, which will decide the series winner and also the top manufacturer.
V.I.P. Petfoods is a proud sponsor of Australian Motor Sport and is proud to support the great drivers who do a fabulous job for the V.I.P. Petfoods Racing Team.
Luke Youlden racing for V.I.P.
V.I.P. Petfoods (Aust) Pty Ltd is one of the many national and global companies that utilises sport as its advertising medium.
Motor Racing sponsorship and participation provides us high exposure brand advertising at a cost effective rate.
The only draw back to advertising in this way, is that all the advertising is high branding and non product specific. That is, we are promoting the company, not the products that the company makes.
The other benefit of running a motor sport team, is the ability to offer customers and competition winners a once in a lifetime thrill of high speeds and G forces in cars that most people can only dream of.
Hot Laps, the few minutes of high speed (up to 280km/h) and unimaginable braking power (240km/h to 60km/h in 120 metres) that leaves the passenger in excited wonder and with a memory that they will never forget.
Hot Laps gives a new meaning to Customer Relations Program.
V.I.P. Petfoods sponsorship into Motorsport started when we were offered the opportunity to sponsor a V8 Supercar in the Indy Race on the Gold Coast. The feedback was immediate and phenomenal. The race was not only broadcast nationally, but also to a world wide audience.
The V.I.P. Motor Sport association had begun.
Early on, the sponsorship was very opportunistic. Waiting until the last minute to get on board, V.I.P. had no specific long term associations or strategies in place.
In late 2001, V.I.P. Petfoods made the decision to sponsor Cameron Mc Lean in his Falcon for the 2002 V8 Supercar Series. The response was good, however as with all sport sponsorship, the best people or team to sponsor are the winning team.
In 2003, V.I.P. Petfoods was a minor sponsor of the Championship Leading Stone Brothers Racing Team (SBR).
V.I.P. Petfoods also ran two cars in the Carrera Cup. The V.I.P. Petfoods team was ranked second overall in the Championship with Car Number 31 driven by young gun Marcus Marshall & Number 32 driven By Tony Quinn.
V.I.P. Petfoods currently run three cars in the WPS Porsche Carrera Cup with both Tony and Klark Quinn competing alongside Luke Youlden behind the wheel of the third car.
