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In less than ten years V.I.P. Petfoods has grown to a level where it is now acknowledged as the world's largest producer of fresh chilled pet food.
The V.I.P. Petfoods factory
Based in the Australia, V.I.P. Petfoods is committed to ensuring that our entire product range is made from only the freshest local Australian meats and ingredients. We guarantee that all V.I.P. products live up to our promise of being Fresh & Healthy Naturally.
The new V.I.P. Petfoods purpose built factory is located at Yatala on the M1 motorway between Brisbane and the Gold Coast in the sunny state of Queensland.
In addition to this purpose built factory, we have three more specialist factories located around Australia to ensure our continued service to both our national customer base and our drive into key overseas markets such as Canada, Korea, Taiwan, Japan and the USA.
Inside the export grade V.I.P. Petfoods factory
The V.I.P. range of products includes a complete selection of cooked meals including both chub form dog rolls, our innovative range of lamb, turkey and chicken chunkers, and a variety of vacuum packed fresh minces.
We have recently expanded our product range to include premium dry pet food for both dogs and cats and an exciting range of fresh pet treats.
Being innovative with specialised vacuum packaging, storage and refrigeration solutions has enabled V.I.P. Petfoods to ensure that our consumers and their pets receive a consistently high quality product, at the supermarket shelf.
V.I.P. Petfoods will continue to invest heavily in the process of developing innovative new manufacturing processes and products that ensure we can help your keep your Very Important Pet in the best possible condition.
V.I.P. branding in action
The V.I.P. logo and the associated paw print design have become widely recognised in Australia as a result of a high level of brand exposure at the supermarket shelf, and our continued investment into national motorsport, including the Porsche Carrera Cup.
The striking logo and yellow paw prints on black backgrounds can't be missed and they have helped the company establish a point of difference against our competition.
