About V.I.P. Petfoods


V.I.P. Petfoods – About Us

photo-3About Australia’s No. 1 producer of fresh chilled petfood
V.I.P. Petfoods is proud to be Australian owned and operated; and in the past 13 years has achieved the status of market leader in the fresh chilled petfood segment in not only Australia , but around the world. The quality of our products and the consistently high standard of service to our customers has been recognized by several industry awards over the past years.

More recently VIP Petfoods has launched into the USA, in particularly through the H.E.B grocery stores through out Texas. This strategic move was due to the need for more competition in the USA market, but also the demand for high quality fresh petfood from USA customers.

Our company continues to grow with Head office base at Yatala in Queensland which is also the site of our state of the art 7,000m2 export standard fresh chilled petfood factory. This purpose built facility ensures that we can continue to service our national customer base, while also increasing our exports to key overseas markets including Canada, Korea, Japan, and the USA.

V.I.P. Petfoods is proudly Australian owned and operated.

Company History

In less than ten years V.I.P. Petfoods has grown to a level where it is now acknowledged as the world’s largest producer of fresh chilled pet food.

Based in Australia, V.I.P. Petfoods is committed to ensuring that our entire product range is made from only the freshest local Australian meats and ingredients. We guarantee that all V.I.P. products live up to our promise of being Fresh & Healthy Naturally.

V.I.P. Petfoods purpose built export quality factory is located at Yatala on the M1 motorway between Brisbane and the Gold Coast in the sunny state of Queensland.

In addition to this purpose built factory, we have three more specialist factories located around Australia to ensure our continued service to both our national customer base and our drive into key overseas markets such as Canada, Korea, Taiwan, Japan and the USA.

The V.I.P. range of products includes a complete selection of cooked meals including both chub form dog rolls, our innovative range of lamb and chicken chunkers, and a variety of vacuum packed fresh minces.

We have recently expanded our product range to include premium wet and dry pet food for both dogs and cats and an exciting range of fresh pet treats.

Being innovative with specialised vacuum packaging, storage and refrigeration solutions has enabled V.I.P. Petfoods to ensure that our consumers and their pets receive a consistently high quality product, at the supermarket shelf.

V.I.P. Petfoods will continue to invest heavily in the process of developing innovative new manufacturing processes and products that ensure we can help you keep your Very Important Pet in the best possible condition.

The V.I.P. Brand

The V.I.P. logo and the associated paw print design have become widely recognised in Australia as a result of a high level of brand exposure at the supermarket shelf, and our continued investment into media and sponsorship opportunities which highlight the brand and have a good alignment to our business goals.

The striking logo and yellow paw prints on black backgrounds can’t be missed and they have helped the company establish a point of difference against our competition.